Xinhua News Agency, Beijing, September 1st, Title: Deepen reforms in the fields of culture and tourism to accelerate the construction of a socialist cultural power - Interview with Sun Yeli, Secretary of the Party Leadership Group and Minister of the Ministry of Culture and Tourism Xinhua News Agency reporters Zhou Wei and Xu Zhuang A prosperous culture means a prosperous country, and a strong culture means a strong nation. The "Decision of the CPC Central Committee on Further Comprehensively Deepening Reforms and Promoting Chinese-style Modernization" focuses on building a socialist cultural power, makes comprehensive arrangements for deepening the reform of cultural systems and mechanisms, and provides a fundamental guideline for cultural reform and development in the new era and new journey.

What achievements have been made in the reform of the cultural and tourism sectors since the 18th CPC National Congress? How can we better meet the people's new expectations for spiritual and cultural life? How can we improve the system and mechanism for the in-depth integration and development of culture and tourism? Xinhua News Agency interviewed Sun Yeli, Party Secretary and Minister of the Ministry of Culture and Tourism.

Remarkable achievements have been made in the reform of culture and tourism in the new era

Question: How do you view the achievements of reform in the cultural and tourism sectors in the new era?

Answer: Since the 18th National Congress of the Communist Party of China, the Party Central Committee with Comrade Xi Jinping as the core has placed cultural construction in a prominent position in governing the country, planned and promoted cultural system reform as an important part of comprehensively deepening reform, and led cultural and tourism work to achieve a series of major theoretical and practical results.

The Ministry of Culture and Tourism has thoroughly studied and implemented Xi Jinping's cultural thoughts, implemented the spirit of General Secretary Xi Jinping's important instructions and instructions, continued to promote the implementation of a package of major reform tasks, and promoted remarkable achievements in cultural and tourism reform and development.

The system and mechanism for promoting the prosperity and development of cultural undertakings have been further improved. Focusing on building a modern public cultural service system, a six-level public cultural service network covering urban and rural areas has been established in accordance with the requirements of standardization and equalization. The construction of the system of cultural centers and libraries has been steadily promoted, and the participation of the masses in cultural activities has been continuously improved. The guidance mechanism for literary and artistic creation and production has been improved, and the reform of state-owned art institutions has been deepened. Excellent works such as "The Great Journey" and "The Eternal Wave" have continued to emerge. Deepen the reform of cultural relics protection and utilization, strengthen the construction of the protection and inheritance system of intangible cultural heritage, and better protect cultural heritage.

The cultural industry and tourism industry are booming. We have improved the modern cultural industry system and market system, improved cultural economic policies, implemented the national cultural digitalization strategy in depth, and accelerated the cultivation of new cultural formats and consumption models. The overall scale of my country's cultural industry has continued to expand, the operating entities have grown stronger, and the quality and efficiency have been significantly improved. We have improved the modern tourism system, promoted comprehensive reform of the tourism industry, built a product system for scenic spots and resorts, and enriched the supply of tourism products, successfully embarking on a unique path of tourism development in China.

The institutional mechanisms for the integrated development of culture and tourism have been established and improved. We have implemented the arrangements for the reform of the Party and state institutions, integrated and established the Ministry of Culture and Tourism, and coordinated the development of cultural undertakings, cultural industries, and tourism. We have given full play to the empowerment of culture and the driving role of tourism, deepened the "culture +" and "tourism +" development, and made the integrated industry flourish.

The cultural and tourism exchange and cooperation system has been continuously expanded. Major diplomatic and cultural activities at home have been splendid, and the influence of activities such as "Hello! China" has been expanding. The cultural exchange mechanism of the "Belt and Road" has been further improved. There are 49 Chinese cultural centers overseas, and the level of facilitation for foreign personnel to enter the country for tourism has been effectively improved. More and more foreign people have personally experienced the trustworthy, lovable and respectable China.

Better meet the people's new expectations for spiritual and cultural life

Q: How to optimize the supply mechanism of cultural and tourism products and services?

Answer: After the comprehensive completion of a moderately prosperous society, the people's yearning for a better life has become richer and their requirements are higher. This requires us to deepen reform, coordinate an effective market and an efficient government, provide more high-quality products and services, and better meet the people's new expectations for spiritual and cultural life.

First, we need to optimize the mechanism for the creation and production of literary and artistic works. We need to implement a series of projects for artistic creation in the new era, fully mobilize the enthusiasm and initiative of the majority of artists, and create a cultural ecology that is conducive to innovation and creation. We need to strengthen service organizations, guide the majority of literary and artistic workers to go deep into the grassroots and take root among the people, and launch more down-to-earth and popular works that can be passed down and spread. We need to improve the construction and development mechanism of literary and artistic institutions and troupes, and continuously improve the quality of creation and performance, management level, and service efficiency.

Second, improve the public service provision mechanism. The Decision proposes to "establish a mechanism for high-quality cultural resources to reach the grassroots level". We should focus on the two key words "high quality" and "direct access" to do a good job in system design, strengthen the integration of various high-quality resources, and walk on two legs offline and online: provide high-quality and precise cultural services offline; improve the level of digital and intelligent services online. Improve the mechanism for social forces to participate. Improve the efficiency of the use of public cultural facilities, and innovate and expand new public cultural spaces. Improve the tourism public service system and strengthen the construction of tourism infrastructure.

Third, we need to improve the mechanism for high-quality development of the cultural industry and tourism industry. We need to improve the cultural industry system and market system, increase supply capacity, and optimize the supply structure. We need to focus on improving the modern tourism system, improving supply levels and service quality, and allowing the tourism industry to better serve a better life.

Fourth, explore effective mechanisms for the integration of culture, tourism and technology. We must accelerate the adaptation to the new situation of the rapid development of information technology, accelerate the development of new business formats characterized by intelligent interaction and immersive experience, enhance the expressiveness, dissemination and appeal of cultural products, and improve the experience, comfort and convenience of tourism products.

Let Chinese culture develop and show its eternal charm and contemporary style

Question: How to improve the system and mechanism for protecting and inheriting cultural heritage?

Answer: Cultural heritage carries the genes and blood of the Chinese nation and is a valuable resource that is non-renewable and irreplaceable. It is our historical responsibility to protect and pass on cultural heritage. We will effectively improve the level of cultural heritage protection and inheritance system construction, increase the intensity of cultural heritage protection supervision, promote systematic protection and unified supervision of cultural heritage, handle the relationship between inheritance and innovation, protection and development, and let Chinese culture show its permanent charm and contemporary style.

First, we should improve the level of cultural relics protection, utilization and archaeological research. We should continue to increase the intensity of cultural relics protection, organize and implement the fourth national cultural relics survey, and strengthen the spatial management of cultural relics resources. We should implement major projects such as the Chinese Civilization Origin Exploration Project and "Archaeology China". We should give full play to the role of cultural relics protection units, museums and memorial halls, improve the co-construction and sharing mechanism of large-scale site protection and utilization, innovate exhibition forms, and tell the stories of cultural relics vividly.

Second, we should coordinate and promote the research, protection, inheritance and dissemination of intangible cultural heritage. We should improve the system and mechanism of intangible cultural heritage protection and inheritance, improve the policy and legal system, the directory system, and the talent system, enrich the means of protection, select reasonable protection methods according to the actual existence and inheritance of intangible cultural heritage projects, improve the dynamic management system of intangible cultural heritage representative project protection units, and guide social forces to participate in the protection and inheritance of intangible cultural heritage. We should improve the regional overall protection system and promote the construction of cultural ecological protection areas. We should continue to explore the connection points between intangible cultural heritage and modern life.

The third is to build a system of Chinese civilization symbols. We should make full use of our country's rich cultural and tourism resources to promote the construction of a system of Chinese civilization symbols. Relying on world cultural heritage and national key cultural relics protection units, we will promote national cultural landmarks with cultural relics as carriers. Relying on important intangible cultural heritage, we will refine the Chinese cultural symbols and the image of the Chinese nation shared by all ethnic groups. We will build and use the Great Wall, the Grand Canal, the Long March, the Yellow River, and the Yangtze River National Cultural Parks well, and focus on creating important symbols of Chinese culture.

Let "poetry" and "distant places" complement each other and become one

Question: How to improve the institutional mechanisms for the in-depth integration and development of culture and tourism?

A: We need to improve the system and mechanism, continue to deepen the integration, and make "poetry" and "distant places" complement each other and become one. At the same time, we need to continue to do a good job in "culture and tourism + various industries" and "various industries + culture and tourism".

Strengthen the institutional design for the deep integration of culture and tourism. Research and launch guiding documents for the deep integration of culture and tourism, strengthen top-level design, system planning, resource coordination, and policy guarantees, promote innovation in concepts, mechanisms, formats, and models, and promote integration in a wider range, deeper level, and higher level.

Promote "culture and tourism + various industries" and "industries + culture and tourism". Cultivate integrated development formats such as culture and sports tourism, culture and business tourism, and agriculture and culture tourism, tap into cultural values, strengthen the humanities economy, drive high-quality development, and create high-quality life. Give full play to the important role of culture and tourism in rural revitalization and urban development, prosper rural culture, and build a humanities city.

Promoting exchanges, mutual learning and harmonious coexistence among different civilizations

Question: How does culture and tourism play a role in expanding international cultural exchanges and cooperation and promoting exchanges and mutual learning among civilizations?

Answer: We will closely combine our own responsibilities, implement the global civilization initiative, improve the cultural and tourism exchange and cooperation mechanism, give play to the unique role of culture and tourism, and promote exchanges and mutual learning among different civilizations as well as harmonious coexistence.

Improve the level of cultural exchanges and cooperation. Enrich the forms of cultural exchanges and cooperation, and make Chinese culture more tangible and accessible to overseas people with the help of modern networked and digital carriers. Continue to create foreign cultural brand activities such as "Happy Spring Festival", and hold large-scale global linkage activities such as "Mid-Autumn Poetry Festival" to show the unique charm of Chinese culture. Improve the international exchange and cooperation mechanism of cultural heritage, implement projects such as the exhibition of fine cultural relics and Sino-foreign joint archaeology, and jointly protect the cultural treasures of mankind.

Continue to deepen tourism exchanges and cooperation. We will continue to improve the level of inbound tourism facilitation and sincerely welcome tourists from all over the world to visit and travel in China. At the same time, China is also the largest source of international tourists. We hope that more countries will simplify entry and exit procedures to facilitate more Chinese tourists to travel abroad and deepen understanding and enhance friendship with people of all countries.

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