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Dezhou Tourism Development Master Plan

2024-08-02 字號:[ 大中小 ]

Dezhou's tourism industry is still in the initial stage of leapfrog development. Judging from the experience of developed tourism regions at home and abroad, the implementation strategy of destination tourism development at this stage is mainly to create brands and gather popularity. What Dezhou lacks most at present is these two aspects, so creating brands and gathering popularity should be the primary strategic goal of Dezhou at this time. In order to achieve the strategic goal of creating brands and gathering popularity in Dezhou, it is necessary to first clarify the main bottlenecks that restrict the development of Dezhou's tourism industry. The problems currently facing Dezhou's tourism industry mainly include the contradiction between the gradual strengthening of the industry's status and the inadequate understanding of the industry, the contradiction between the support of the developed economy and the weak tourism industry, the contradiction between the profound cultural heritage and the weak tourism products (projects), the contradiction between the extension of the tourism market and the low marketing investment, and the contradiction between the gradual expansion of the tourism scale and the scarcity of leading enterprises. Large tourism projects are the primary means to end the contradictions in the development of Dezhou's tourism industry. Due to its own advantages in all aspects, large tourism projects can attract the attention of the whole country and even the world, allowing tourists to understand Dezhou, yearn for Dezhou, and travel to Dezhou. It is an ideal strategy for Dezhou to solve various contradictions and give play to the potential advantages of tourism resources. In the future, Dezhou will focus on the overall positioning of "cultural experience, leisure sightseeing, conferences and exhibitions" and strive to create three major brands: "the capital of the integration of Qi, Lu, Yan and Zhao cultures, a pastoral leisure resort, and a famous city for conferences and exhibitions in the north". Implement the three-year action plan for the construction of major tourism projects, that is, to build 2-3 major tourism projects each year, and each county and city will build 1-2 major tourism projects each year. In three years, the city has built a total of 50 major tourism projects, forming a group of scenic spots with extensive influence and sensational effects at home and abroad, and building a strong tourism city and a well-known tourist destination at home and abroad.

上一篇：Research on the reform ideas and supporting policies of the 下一篇：Tourism Development Master Plan of Mayang Miao Autonomous Co

LINKS：

中華人民共和國文化和旅游部

各地政府旅游網: en天津旅游資訊網 en河北旅游資訊網 en山西旅游信息網 en江蘇旅游網 en河南旅游網 en廣東旅游網 en貴州旅游在線 en云南旅游信息網 en西藏旅游網 en新疆旅游網

主要旅游組織: en世界旅游組織 en世界旅游及旅行理事會 en世界旅行社協會聯合會 en亞太經合組織 en國際飯店與餐館協會 en美國旅行代理商協會 en中國旅游協會 en中國旅行社協會 en中國旅游車船協會 en亞太旅游協會

旅游研究組織: en中國科研實驗室地理科學與資源研究所 en東北財經大學 en華僑大學 en云南大學 en中山大學 en西北大學

主要旅游媒體: en中國旅游出版社 en中國旅游報 en新華網 en人民網旅游 en搜狐旅游 en新浪旅游 en旅訊 en樂途旅游網

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Dezhou Tourism Development Master Plan