Annual Report on the Development of China's Inbound Tourism in 2012

Introduction to the Table of Contents: Overview of the Development of China's Inbound Tourism in 2011 1. Overview of the Development of China's Inbound Tourism in 2011 2. Distribution and Pattern of China's International Tourist Market in 2011 3. Analysis of Factors Influencing the Market of Major Tourist Source Countries in China 4. Trend Analysis of Inbound Tourism in 2012 5. Suggestions for the Development of China's Inbound Tourism Chapter 1 Review of the Development of China's Inbound Tourism from 1978 to 2011 Section 1 Development History of China's Inbound Tourism 1. Development Environment and Positioning Evolution of China's Inbound Tourism Industry 2. Operation of China's Inbound Tourism Industry 3. Management System of China's Inbound Tourism 4. Operation Mechanism of China's Inbound Tourism Section 2 Development Achievements and Implications of China's Inbound Tourism 1. Development Achievements of China's Inbound Tourism 2. Development Implications of China's Inbound Tourism Section 3 Overall Situation of China's Inbound Tourism Market in 2011 1 The scale of the inbound tourism market continues to expand, but the growth rate is relatively slow. Secondly, the revenue of the inbound tourism market continues to increase, but the growth rate is relatively volatile. Thirdly, the proportion and share of inbound tourism in the three major markets continue to decline. Section 4: Structural Status of China's inbound tourism market in 2011 The tourism purpose of nearly half of the incoming foreign tourists is sightseeing and leisure. Chapter 2: Analysis of International Tourist Flow and Spatial Pattern. Section 1: Analysis of International Tourist Flow Status and Flow Direction. 1. The total amount of international tourist flow shows a steady growth trend. 2. The continuous eastward movement of international tourist flow. Section 2: Analysis of Passenger Flow Output of China's Major Tourist Source Countries (Regions). 1. The Composition of China's Inbound Tourist Source Countries (Regions). 2. The Outbound Tourism Market Situation of China's Major Tourist Source Countries (Regions). Section 3: Analysis of the Basic Market Situation of China's Major Tourist Source Countries (Regions). 1. Analysis of the Market Share of China's Inbound Tourist Source Countries (Regions) from 2006 to 2011. 2. Analysis of the Market Growth Rate of China's Inbound Tourist Source Countries (Regions) from 2006 to 2011. 3 Analysis of the Market Competition Status of China's Inbound Tourist Source Countries from 2006 to 2011, Section 4: Driving Mechanism and Empirical Analysis of China's Inbound Tourist Flow I. Driving Mechanism and Influencing Factors Analysis of Inbound Tourist Flow II. Empirical Analysis of Driving Mechanism of Inbound Tourist Flow Chapter 3: Analysis of Domestic Diffusion of China's Inbound Tourist Flow in 2011, Section 1: Spatial Distribution of Inbound Tourist Flow I. High Concentration of Inbound Tourist Flow in the Eastern Region II. Significant East West Differences in Inbound Tourist Foreign Exchange Income III. Selective Distribution and Pattern of Inbound Foreign Tourists Section 2: Flow and Diffusion Path Analysis of Typical Inbound Tourist Flow in Cities I. Flow and Diffusion Path Analysis of Inbound Tourist Flow in Shanghai II. Flow and Diffusion Path Analysis of Inbound Tourist Flow in Beijing III Analysis of the Flow and Diffusion Path of Inbound Tourist Flow in Guangzhou Chapter 4: Supply and Demand Analysis of China's Inbound Tourist Market in 2011 Section 1: Demand Status of the Inbound Tourist Market Section 1: Variable Structure of Inbound Tourist Consumption Characteristics Section 2: Humanistic Statistical Characteristics of Inbound Tourists Section 3: Characteristics of the Influence of Inbound Tourist Consumption Decision Section 4: Characteristics of Inbound Tourist Consumption Decision Section 5: Characteristics of Inbound Tourist Consumption Structure Section 6: Evaluation of Inbound Tourist Consumption Section 7: Comprehensive Satisfaction of Inbound Tourists and Perception Index of Tourism Factor Quality Section 2: Demand Characteristics of the Inbound Tourist Special Market Section 1: Elderly Market and Youth Market Section 3: Business Market and Leisure Tourism Market Section 3: Supply Status of the Inbound Tourist Market Section 1: Star rated Hotels: "Olive shaped" Star rated Distribution and Asymmetric "Dumbbell shaped" Pattern of Regional Distribution Section 2 The Travel agencies: positive correlation function between economic development level and tourism resource endowment. III. Main scenic spots: relatively balanced distribution dominated by resource and capital intensive industries. Section 4: Imbalance between supply and demand in the inbound tourism market. I. Imbalance between hardware dominated supply and software dominated demand. II. Imbalance between eastward shift of supply focus and westward shift of demand expectations. III. Imbalance between homogeneous development of supply and diverse growth of demand. Chapter 5: Evaluation of inbound tourism marketing in China in 2011. Section 1: Overview of the development of inbound tourism marketing in China. Section 2: Overview of inbound tourism marketing work in China in 2011. I. Continued leading role of tourism marketing at the national level. II The initiative and enthusiasm of local tourism marketing are enhanced. Section 3: Shortcomings of China's inbound tourism marketing work. Section 4: International experience reference of inbound tourism marketing. Chapter 6: Development trend and countermeasures of China's inbound tourism in 2012. Section 1: Prediction of China's inbound tourism development trend in 2012. Section 2: Countermeasures and suggestions for China's inbound tourism development in 2012

Editorial Committee of the Annual Report on the Development of China's Inbound Tourism

Chairman Zhu Shanzhong, Deputy Director General of the National Tourism Administration, Vice Chairman Man Hongwei, Director General of the Tourism Promotion and International Cooperation Department of the National Tourism Administration, Dai Bin, Professor and PhD, Dean of the China Tourism Research Institute, Zhang Xinhong, Deputy Director General of the Tourism Promotion and International Cooperation Department of the National Tourism Administration, Wang Yan, Deputy Director General of the Tourism Promotion and International Cooperation Department of the National Tourism Administration, Editorial Board Member Xu Haijun, Jiang Yiyi, Li Chuangxin

Compilation team for the Annual Report on the Development of China's Inbound Tourism

Editor in Chief Jiang Yiyi, Head of the International Tourism Research Institute of the China Tourism Research Institute, Associate Researcher Dr. Xu Haijun, Director of the Market Research Department of the Tourism Promotion and International Cooperation Department of the National Tourism Administration, Executive Editor Li Chuangxin, PhD Member of the International Tourism Research Institute of the China Tourism Research Institute Ma Yiliang, Yang Jinsong, Yang Liqiong, Song Huilin, Song Yueping, Liu Limin, Xu Na, Su Huilu, Xiuli Wang Deli, Zhao Peichang, Lianzi Zhao Taojun, Li Li Li