In 2014, China's tourism industry continued to develop rapidly. The domestic tourism market is growing rapidly, the inbound tourism market is steadily advancing, and the outbound tourism market is growing rapidly. The number of domestic tourists reached 3.611 billion, with a revenue of 303 trillion yuan, an increase of 10.7% and 15.4% respectively from the previous year; The number of inbound tourists reached 128 million, achieving an international tourism revenue of 105.38 billion US dollars; The number of Chinese citizens traveling abroad reached 107 million, with a total tourism expenditure of 89.64 billion US dollars; The total revenue of the tourism industry for the whole year was 3.73 trillion yuan. The comprehensive contribution of the national tourism industry to GDP for the whole year was 6.61 trillion yuan, accounting for 10.39% of the total GDP. Tourism directly employed 27.794 million people, and tourism directly and indirectly employed 78.73 million people, accounting for 10.19% of the total employed population in China. 1、 Domestic tourism - The number of domestic tourists in China reached 3.611 billion, an increase of 10.7% over the previous year. Among them, there are 2.483 billion urban residents and 1.128 billion rural residents—— The domestic tourism revenue in China was 3031.187 billion yuan, an increase of 15.4% over the previous year. Among them, the tourism consumption of urban residents is 2421.976 billion yuan, and the tourism consumption of rural residents is 609.211 billion yuan—— The per capita expenditure for domestic tourism in China is 839.7 yuan. Among them, the per capita cost of domestic tourism for urban residents is 975.4 yuan, and the per capita cost of domestic tourism for rural residents is 540.2 yuan—— During the two "golden weeks" of Spring Festival and National Day, a total of 706 million domestic tourists were received nationwide, achieving a tourism revenue of 371.69 billion yuan. 2、 Inbound tourism - The number of inbound tourists reached 128.4983 million. Including: 26.3608 million foreigners; 76.1317 million Hong Kong compatriots, 20.6399 million Macao compatriots, and 5.3659 million Taiwan compatriots—— The number of overnight tourists entering the country was 55.622 million. Including: 20812700 foreigners; There were 25.8745 million Hong Kong compatriots, 4.2075 million Macau compatriots, and 4.7274 million Taiwan compatriots—— International tourism revenue was 105.38 billion US dollars. 3、 Outbound tourism - The number of Chinese citizens traveling abroad has reached 107 million—— The total number of outbound tourism organized by travel agencies was 39.1498 million, an increase of 16.7%, of which 24.7632 million were organized for outbound tourism, an increase of 18.7%; Organized 10.5987 million trips to Hong Kong and Macau, an increase of 7.2%; Organized 3.7879 million trips to Taiwan, an increase of 34.5%—— The newly added destination for Chinese citizens' outbound tourism is Ukraine—— Outbound tourism costs 89.64 billion US dollars. 4、 Scale and operation of travel agencies - As of the end of the year, there were a total of 26650 travel agencies included in the statistical scope nationwide, an increase of 2.3% compared to the end of the previous year—— As of the end of the year, the total assets of travel agencies in China were 129.297 billion yuan, an increase of 24.4% over the previous year; Various travel agencies achieved a total operating revenue of 402.959 billion yuan, an increase of 12.0% over the previous year; Business tax and surcharges amounted to 1.66 billion yuan, an increase of 11.3% over the previous year—— Throughout the year, travel agencies across the country attracted a total of 14.104 million inbound tourists and 61.6594 million person days, a decrease of 2.6% and an increase of 1.7% respectively compared to the previous year; The number of inbound tourists received by travel agencies was 20.0256 million and 68.5515 million person days, respectively, a decrease of 2.2% and an increase of 2.8% compared to the previous year—— Throughout the year, travel agencies across the country organized a total of 131166600 domestic overnight tourists and 415458300 person days, an increase of 2.0% and 1.7% respectively from the previous year; The number of domestic overnight tourists received by travel agencies was 144.5777 million and 349.7844 million person days, respectively, a decrease of 0.4% and an increase of 3.4% compared to the previous year. 5、 As of the end of the year, a total of 12803 star rated hotels have been included in the national star rated hotel statistical management system, of which 11180 have completed the reporting of their 2014 financial statements and passed the review of provincial tourism administrative departments. Financial data of 11180 star rated hotels shows that there are 11180 star rated hotels in China, with 1.4979 million guest rooms and 2.6248 million beds; Having fixed assets with an original value of 500.948 billion yuan; Achieve a total operating revenue of 215.145 billion yuan; Delivered business tax of 12.529 billion yuan; The average room occupancy rate for the whole year is 54.2%—— Among 11180 star rated hotels, there are 745 five-star hotels, 2372 four-star hotels, 5406 three-star hotels, 2557 two star hotels, and 99 one star hotels—— There are 3057 state-owned star rated hotels in China, which achieved a total operating revenue of 65.183 billion yuan and paid business tax of 3.553 billion yuan in 2014—— 442 star rated hotels built with foreign investment and investment from Hong Kong, Macao, and Taiwan have achieved a total annual revenue of 29.008 billion yuan; Delivered a business tax of 1.668 billion yuan. 6、 Tourism education and training situation - As of the end of the year, there were 1122 higher education institutions for tourism and ordinary higher education institutions offering tourism departments (majors) nationwide, an increase of 163 from the end of the previous year, with a total of 435200 students and a decrease of 59100 students; There are 933 secondary vocational schools, an increase of 60 from the end of last year, with 318100 students enrolled, an increase of 40900. In total, there are 2055 tourism colleges with 753300 students enrolled—— Throughout the year, the total number of on-the-job personnel training in the entire industry reached 4.6213 million, an increase of 348300 or 8.2% compared to the previous year.

Source: National Tourism Administration Data Center

(December 2015)

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